תיאור התפקיד
The Opportunity: We're seeking a Subscriptions Marketing Director to lead our continuing transition
from donor-dependent funding to a thriving subscription model. (Twenty five percent of the way
there!) Reporting to the CEO, you'll own the complete growth strategy—acquiring new subscribers
optimizing pricing and retention, and building the revenue engine that fuels our mission for
generations. You'll have authority to hire and manage external agencies and contractors as needed
(with a $4K monthly budget) and will work closely with our in-house developer and designer to
execute campaigns
What You'll Do
Drive subscriber acquisition across all marketing channels with data-driven campaigns
Build and execute marketing communications, advertising, and PR strategies
Set pricing (with CEO approval) and optimize conversion from free to paid
Cultivate deep relationships with our user community
Leverage analytics tools (Mixpanel, Intercom, HubSpot) to track, test, and scale what works
Drive measurable improvement in key metrics: new subscriptions, renewal rates, lifetime
value, and revenue growth
דרישות התפקיד
Drive subscriber acquisition across all marketing channels with data-driven campaigns
Build and execute marketing communications, advertising, and PR strategies
Set pricing (with CEO approval) and optimize conversion from free to paid
Cultivate deep relationships with our user community
Leverage analytics tools (Mixpanel, Intercom, HubSpot) to track, test, and scale what works
Drive measurable improvement in key metrics: new subscriptions, renewal rates, life time value, and revenue growth
5+ years experience in direct marketing of a subscription-based digital service or content, with
proven subscriber/revenue growth
2+ years in a marketing leadership role
Strong experience using analytics to run structured experiments that improve acquisition
efficiency and scale, improve retention or identify pricing opportunities
Ideal: Experience of both B2C and B2B markets
Personal characteristics and skills
Excellent communicator
Entrepreneurial outlook
Data driven but able to proceed by hypothesis-driven experimentation Passion for Torah education
Able to drive growth within the boundaries of a mission-driven organization
Location & Compensation: Full-time position based in our Jerusalem office (Har Chotzvim). Salary
commensurate with experience
