Product Marketing Manager

תיאור התפקיד

If understanding what motivates users into action & translating it into marketing activities – acquisition & retention alike – is your kick in life, this opportunity is perfect for you! As a Product Marketing Manager, you will manage a multi-million dollar monthly marketing budget for our successful app brands in one of the most promising, well-funded and profitable companies in Israel.

RESPONSIBILITIES

  • A key figure in the Marketing department
  • Create a holistic marketing and growth strategy for the app
  • Work closely with Product and Marketing teams to increase user acquisition & retention for the app and drive strategic initiatives for marketing
  • Develop and execute growth initiatives to drive user acquisition and retention leveraging marketing campaigns, and in-product growth levers
  • Lead and coordinate positioning and marketing plans related to app updates and feature launches
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Measure the impact of marketing activities including user acquisition, influencer, and brand awareness campaigns
  • Conduct ongoing competitive analysis to develop compelling product positioning, pricing and messaging that differentiate our apps

דרישות התפקיד

 

  • Experienced in leading high-scale campaigns for acquisition, retention and re-engagement – a must
  • A data-driven ‘people’s person’, with the ability to motivate stakeholders to drive goals
  • Ability to drive multi-faceted projects and people
  • Ability to prioritize budgets and limited resources
  • Able to build a narrative through the numbers and data
  • Experience working with Product and R&D on Growth initiatives – a plu

 

שליחת קורות חיים למשרה זו

File name:

File size: